I heard about a very interesting idea tested by the owners of a rest home in Düsseldorf, Germany. Worried about Alzheimer’s patients who would wander off, and not wanting to make the home feel like a prison, they simply placed a fake bus stop outside. As they expected, disoriented patients would calmly wait at the bus [...]
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You don’t close the sale with your customer. The customer closes the sale. I imagine this strikes you either as confusing, or as “duh!” obvious. Let me expand further, because it can entirely change the relationship you have with your customers. Online social media are all the rage these days – everybody wants to know how to use this new technology to improve business results. I’ve been engaged in this myself for many years so it’s a bit surprising that it’s taken so long, but there’s good reasons for it. Continue reading Social media to expand your business 
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