Marketing « Small Fish Business Coaching

The myth of what customers want

There’s a simple formula to business success: Do what your customers say they want, they’ll reward you with money, and everybody will be satisfied.

The problem is that it’s not true.

I’m a Small Fish!

I’ve been a bit quiet on this blog recently, but there’s a good reason.

I have just signed up with a coaching services firm, Small Fish Business Coaching, based in Australia. This is a huge leap forward for me and my business, because I’m moving away from working totally on my own, to being in partnership with a rapidly growing group that is intent on improving the plight of small business owners, one at a time.

Continue reading I’m a Small Fish!

Selling

I’ve been reading an excellent book, Wombat Selling by Michael Hewitt-Gleason. The core idea is elegant in its simplicity:

You don’t close the sale with your customer. The customer closes the sale.

I imagine this strikes you either as confusing, or as “duh!” obvious. Let me expand further, because it can entirely change the relationship you have with your customers.

Continue reading Selling