There’s a simple formula to business success: Do what your customers say they want, they’ll reward you with money, and everybody will be satisfied.
The problem is that it’s not true.
Read more on my Small [...]
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I have just signed up with a coaching services firm, Small Fish Business Coaching, based in Australia. This is a huge leap forward for me and my business, because I’m moving away from working totally on my own, to being in partnership with a rapidly growing group that is intent on improving the plight of small business owners, one at a time. Continue reading I’m a Small Fish!
You don’t close the sale with your customer. The customer closes the sale. I imagine this strikes you either as confusing, or as “duh!” obvious. Let me expand further, because it can entirely change the relationship you have with your customers. 
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