Building from possibilities

People ask me why I would use the word “possibilities” as the core message of my company.  Sounds lovely, but is it all that important?  Absolutely!

It’s a total shift in mindset.  Traditionally, we look to solve problems.  In order to do that, we have to define the core issue, use the boundaries of that issue to define possible solutions, then pick and implement the best one.

The problem was with that second step, using the issue (as we happen to understand it) to limit the scope of where we look for solutions.  Sure, it seems logical:  If the issue is that I don’t have enough resources to accomplish something, why would I bother looking for a solution which won’t help me have more resources?

But that’s not how life works.  In fact, the “solution” to a lack of resources could possibly be … don’t do it at all.  That frees up other resources as well, which I can invest in doing something else.

But!  But!  I have to do it!  My boss told me!  The market demands it!  My family expects it!

Is that really true?  Really?  Does the market demand that car makers spend untold billions to promote their products to consumers who are paying less and less attention?

The market expects that, certainly, but that’s much different than requiring it.  The real requirement is for customers to purchase your products or services, so that you have sustainable profit for your business.  How you choose to promote your products is up to you.  Look around, and you’ll find other models which are possible.  There are companies which survive quite handily without advertising at all.

It’s possible.  An incredible number of things are possible, including many we haven’t yet imagined.

So my commitment to my customers through this company is to build solutions based on looking at what’s possible.  That’s the way to lead the market, succeed in life, and leapfrog the competition.  In fact, that’s really the only way to leapfrog.

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